No more odors

Moisture, humidity, dirt, dead skin cells and living life in general make regular towels a perfect breeding ground for bacteria and mildew growth. The result? Towels that feel and smell decidedly unfresh.

Our skin-safe antimicrobial technology kills bacteria. Before they have a chance to grow and multiply. So your oh-so-cozy towel feels cleaner and smells fresher for longer.

Designed for comfort, made to last

Long-Lasting Luxury

We're all about luxury that can and should 
be lived in. Our products are designed to last and get softer with every wash.

365-Day Trial

Try our products for a full year, if you don't love them, return for a full refund.

Free Shipping & Returns

Free ground shipping on all orders in 
the contiguous US. If you're not satisfied, get a full 
refund and we'll donate your 
returned items to charity. 


Why customers buy from us

365 Day and Night Trial

We're committed to your satisfaction and are confident you're going to love our products. That's why we offer an industry leading 365 day trial. Try our products for a full year, if you don't love them, return for a full refund.

Anti-Microbial Technology

Our anti-microbial technology is a permanent, skin-safe and environmentally-safe fabric coating that stops microbial growth in its tracks. Regular bedding and bath linens foster microbial growth caused by sweat, moisture, humidity, warmth, dirt, dead skin cells and, more generally, living life. The result? Funky odors and sheets and towels that feel decidedly unfresh. In contrast, our anti-microbial technology kills odor-causing microorganisms before they have a chance to grow and multiply. So your linens feel cleaner and smell fresher for longer.

Premium Products That Last

We're all about luxury that can and should be lived in. Whether you want hotel splendor at home with cool and crisp percale or silky smooth sateen, we have a bedding option sure to conjure sweet dreams. Our bedding feels great out of the box and gets softer with every wash.

Thoughtful Details

From head/foot labels on fitted sheets so making the bed is a breeze to envelope closures on pillowcases and ties in duvet covers so everything looks and feels just right, our products are thoughtfully designed for your maximum satisfaction.

Free Shipping & Returns

No minimum purchase required - ground shipping is always free for contiguous US. If you try our product and don't love it, get a full 
refund and we'll donate your 
returned items to charity.

Charity Partners

We're committed to keeping product out of our landfills. We donate all returns to charity. When you initiate a return, our team will provide you with an address of a local (to you) charity donation center or with a prepaid shipping label.